winkle
Back

Interview · Role-specific

Sales development rep (SDR/BDR)

Covers account research, cold messaging, objections, lead qualification and the daily discipline behind outbound and inbound prospecting. Suits early-career sales hires and SDRs ready for more. Follow-ups push for real examples, the numbers behind them and what the candidate changed after feedback.

Suits: Sales development representative, Business development representative, Outbound SDR, Inbound SDR, Lead generation specialist

Questions
6 of 17
Length
25 min
Format
Voice or typed
Levels
Junior to Mid
See this interview on a 30-minute call.
AI interviewerScored
Example

  1. Interviewer: Tell me about a time you changed someone's mind at work. How did you go about it?

  2. Candidate: Our team wanted to rebuild the billing page from scratch, and I thought it was the wrong call, so we put together a plan to…

  3. Follow-up

    Interviewer: You said "we". What did you say yourself, and what finally changed their mind?

  4. Scored on

    • Prospecting and research25%
    • Messaging and conversation25%
    • Objection handling20%
    • Work rate and organisation15%

    Score, reasons and recording. Your team decides.

An example exchange. This interview's own questions open when you use it.

What it listens for, and how much each part counts.

Every answer is scored against this guide, with the reasoning written beside the score. You get the recording or the written answers too, and your team makes the call.

  • Prospecting and research25%
    Picks the right accounts and finds a real reason to reach out.
  • Messaging and conversation25%
    Opens short, relevant conversations about the prospect, not the product.
  • Objection handling20%
    Stays curious under pushback and keeps a door open.
  • Work rate and organisation15%
    Plans the day, tracks numbers and qualifies leads with care.
  • Coachability15%
    Acts on feedback and tests changes against results.

Send it alongside

All interviews

  • Sales discovery role-play

    Sales · Role-specific

    A live discovery call with a sceptical buyer that shows whether a seller listens, digs and earns a next step.

    Listens for

    • Opening and rapport
    • Discovery questioning
    • Quantifying value
    • Objection handling
    • Next step
    Voice

    7 stages · 25 min · All levels

  • Account executive

    Sales · Role-specific

    Finds out whether an account executive can qualify, run and close deals with an honest forecast.

    Listens for

    • Discovery and qualification
    • Deal strategy and control
    • Business case and value
    • Pipeline and forecast discipline
    • Learning and resilience
    Voice or typed

    7 of 18 questions · 35 min · Mid to Senior

  • Account manager

    Sales · Role-specific

    Finds out whether an account manager keeps customers, grows them and spots risk before renewal.

    Listens for

    • Relationship depth
    • Retention and risk
    • Growth and expansion
    • Planning and commercial judgement
    Voice or typed

    7 of 17 questions · 35 min · Mid to Senior