winkle
Back

Interview · Role-specific

UI and visual designer

Covers layout and hierarchy, typography, colour and contrast, icons, motion, design tokens and handoff to engineering. Suits mid-level and senior UI and visual designers. Follow-ups ask for the reasoning behind each visual choice rather than taste.

Suits: UI designer, Visual designer, Digital designer, UI/UX designer

Questions
7 of 17
Length
32 min
Format
Voice or typed
Levels
Mid to Senior
See this interview on a 30-minute call.
AI interviewerScored
Example

  1. Interviewer: Tell me about a time you changed someone's mind at work. How did you go about it?

  2. Candidate: Our team wanted to rebuild the billing page from scratch, and I thought it was the wrong call, so we put together a plan to…

  3. Follow-up

    Interviewer: You said "we". What did you say yourself, and what finally changed their mind?

  4. Scored on

    • Hierarchy and layout25%
    • Typography and colour20%
    • Systems and consistency20%
    • Accessibility15%

    Score, reasons and recording. Your team decides.

An example exchange. This interview's own questions open when you use it.

What it listens for, and how much each part counts.

Every answer is scored against this guide, with the reasoning written beside the score. You get the recording or the written answers too, and your team makes the call.

  • Hierarchy and layout25%
    Makes the most important content and action clear at a glance.
  • Typography and colour20%
    Uses type and colour with purpose and system.
  • Systems and consistency20%
    Builds tokens, grids and components that scale.
  • Accessibility15%
    Meets contrast, readability and motion needs for all users.
  • Rationale and collaboration20%
    Explains choices clearly and works well with engineers and stakeholders.

Send it alongside

All interviews

  • Product sense

    Product and design · Product

    Four product cases that show how a candidate finds the user problem, picks what to build and measures it.

    Listens for

    • User understanding
    • Problem framing and prioritisation
    • Solution quality
    • Metrics and judgement
    • Communication
    Voice or typed

    4 of 17 questions · 30 min · Mid to Staff

  • Product design critique

    Product and design · Role-specific

    Shows how a designer explains their work, critiques a flow, works with engineers and measures results.

    Listens for

    • Design reasoning
    • Critique
    • Collaboration
    • Outcomes and measurement
    • Communication
    Voice or typed

    5 of 19 questions · 25 min · Mid to Staff

  • Product manager

    Product and design · Product

    Finds out whether a product manager picks the right problems, ships them and proves they worked.

    Listens for

    • Customer insight
    • Prioritisation and trade-offs
    • Measurement
    • Delivery
    • Stakeholder alignment
    Voice or typed

    7 of 18 questions · 32 min · Mid to Senior