Interview · Role-specific
Covers keyword research, content, technical health, links, diagnosing traffic drops and reporting. Suits junior to senior SEO roles in-house or at an agency. Follow-ups push for how the candidate found the problem, what they changed and how they proved the effect.
Suits: SEO specialist, SEO manager, Organic search manager, Technical SEO specialist
Interviewer: Tell me about a time you changed someone's mind at work. How did you go about it?
Candidate: Our team wanted to rebuild the billing page from scratch, and I thought it was the wrong call, so we put together a plan to…
Interviewer: You said "we". What did you say yourself, and what finally changed their mind?
Scored on
Score, reasons and recording. Your team decides.
An example exchange. This interview's own questions open when you use it.
Every answer is scored against this guide, with the reasoning written beside the score. You get the recording or the written answers too, and your team makes the call.
Marketing · Role-specific
Finds out whether a candidate can plan, fund, run and measure marketing that moves the business.
Listens for
7 of 17 questions · 35 min · Mid to Senior
Marketing · Role-specific
Tests how well a writer researches, structures and edits content that serves a reader and a business goal.
Listens for
6 of 17 questions · 30 min · Junior to Senior
Marketing · Role-specific
Finds out whether a candidate can grow an engaged audience, run channels day to day and handle trouble.
Listens for
7 of 17 questions · 35 min · Junior to Senior
