Interview · Role-specific
Covers acquisition channels, unit economics, experiments, funnels, attribution and budget scaling. Suits mid to staff-level growth and paid media roles. Follow-ups push for the actual numbers, how results were checked and what the candidate would do next.
Suits: Growth marketer, Performance marketing manager, Paid acquisition manager, Digital marketing manager, Growth lead
Interviewer: Tell me about a time you changed someone's mind at work. How did you go about it?
Candidate: Our team wanted to rebuild the billing page from scratch, and I thought it was the wrong call, so we put together a plan to…
Interviewer: You said "we". What did you say yourself, and what finally changed their mind?
Scored on
Score, reasons and recording. Your team decides.
An example exchange. This interview's own questions open when you use it.
Every answer is scored against this guide, with the reasoning written beside the score. You get the recording or the written answers too, and your team makes the call.
Marketing · Role-specific
Finds out whether a candidate can plan, fund, run and measure marketing that moves the business.
Listens for
7 of 17 questions · 35 min · Mid to Senior
Marketing · Role-specific
Tests how well a writer researches, structures and edits content that serves a reader and a business goal.
Listens for
6 of 17 questions · 30 min · Junior to Senior
Marketing · Role-specific
Finds out whether a candidate can grow an engaged audience, run channels day to day and handle trouble.
Listens for
7 of 17 questions · 35 min · Junior to Senior
