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Interview · Role-specific

Brand and communications

Covers brand positioning, guidelines, media relations, internal communications, crisis response and measuring reputation. Suits brand, PR and communications roles at mid and senior level. Follow-ups push for the candidate's own judgement, the wording they chose and how they knew it worked.

Suits: Brand manager, Communications manager, PR manager, Corporate communications lead, Brand and communications executive

Questions
7 of 17
Length
35 min
Format
Voice or typed
Levels
Mid to Senior
See this interview on a 30-minute call.
AI interviewerScored
Example

  1. Interviewer: Tell me about a time you changed someone's mind at work. How did you go about it?

  2. Candidate: Our team wanted to rebuild the billing page from scratch, and I thought it was the wrong call, so we put together a plan to…

  3. Follow-up

    Interviewer: You said "we". What did you say yourself, and what finally changed their mind?

  4. Scored on

    • Brand judgement30%
    • Reputation and crisis handling30%
    • Storytelling and media20%
    • Measurement and internal reach20%

    Score, reasons and recording. Your team decides.

An example exchange. This interview's own questions open when you use it.

What it listens for, and how much each part counts.

Every answer is scored against this guide, with the reasoning written beside the score. You get the recording or the written answers too, and your team makes the call.

  • Brand judgement30%
    Shapes and protects a clear, consistent brand and positioning.
  • Reputation and crisis handling30%
    Responds to pressure quickly and accurately with the right people involved.
  • Storytelling and media20%
    Finds real stories and gets them told well to the right audience.
  • Measurement and internal reach20%
    Measures results against goals and keeps staff informed and on side.

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